Authoritative, comprehensive, up-to-the-minute reporting direct from Vertigo.

Vertigo Helps Microsoft Give Back Through Their Giving Campaign Auction Web Site

Each year, Microsoft asks its employees to make a difference by giving back through its annual Giving Campaign. One component of the Giving Campaign is the auction site managed by Microsoft IT and redesigned with help from Vertigo. This year, Microsoft wanted to create a new experience that would enhance the visual design of the auction site, while leveraging the Windows Azure platform to enable the site to scale dynamically during peak traffic.


Vertigo worked with Microsoft to create the user experience and visual design using SketchFlow from Expression Blend 3. This approach expedited the design process and allowed for rapid development of initial prototypes. It also enabled both teams to simulate the user experience with simple animations for various user actions.  By using custom behaviors and triggers, the designers were then able to drag and drop components using the visual toolset in Blend 3 to create rich interactive experiences within the application.
Once the design and prototypes were completed, Vertigo built out the Silverlight 3 application, while Microsoft IT completed the backend development effort on Windows Azure (see case study). The site demonstrates some key Silverlight 3 features including Pixel Shaders and 3-D Effects, such as Perspective Transforms.


Since its launch, the site has been successful in helping Microsoft achieve their goals for the Giving Campaign and was recently referenced in Bob Muglia’s keynote address at the 2009 Professional Developers Conference.

Please check out these case studies for more information:

screenshot for whitepaper


Managing Development to Inspire Innovation and Create Great User Experiences

Don’t let the title scare you. This is a great overview of Deep Zoom using fantastic examples. This session hits the perfect level of geek.

At PDC09 Scott Stanfield kicks off the session with a demo of the NBC Olympics site and then Bill Crow takes you on tour. Bill put together a great presentation of how innovation and magic happens at Microsoft Live Labs.

Check it out here:

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What is the Microsoft Silverlight Media Framework?

The Silverlight Media Framework (SMF) is part of the technology that made the Sunday Night Football experience possible and it can help you get a jump on your next Silverlight streaming project.

The Microsoft Silverlight Media Framework helps developers build Silverlight applications that deliver next generation video content using IIS Smooth Streaming.

You can find more information regarding the Smooth Streaming Player Developer Kit and the Silverlight Media Framework on CodePlex.

At the bottom of this news post you’ll also find some helpful How-To Videos that we created for the project.

news

Player Elements

Play / pause

Rewind

Fast forward

Replay

Slow motion

Next chapter marker

Previous chapter marker

Timeline Scrubber

Current position / total position

Go to live

Bitrate meter

Volume

Full screen / restore

Advanced Features

Brand your player - Use Blend to re-invent how users experience your content!

Emphasize defining moments by embedding Markers in your Timeline.

Communicate and respond to bandwidth utilization by using the Bitrate element.

Integrate external data sources using the Data framework.

Deliver differentiated Live and On-Demand experiences.

How-To Videos

Embedding The Video Player
http://www.silverlight.net/learn/videos/Silverlight-Media-Framework/Embedding-Video-Player/
Styling And Templating The Video Player
http://www.silverlight.net/learn/videos/Silverlight-Media-Framework/Styling-Templating-Video-Player/
Extending The Video Player
http://www.silverlight.net/learn/videos/Silverlight-Media-Framework/Extending-Video-Player/
Out Of Stream Data Access
http://www.silverlight.net/learn/videos/Silverlight-Media-Framework/Out-Of-Stream-Data-Access/
Using Application Settings
http://www.silverlight.net/learn/videos/Silverlight-Media-Framework/Using-Application-Settings/
Creating Custom Timeline Markers
http://www.silverlight.net/learn/videos/Silverlight-Media-Framework/Creating-Custom-Timeline-Markers/
Building A Custom Bitrate Meter
http://www.silverlight.net/learn/videos/Silverlight-Media-Framework/Building-Custom-Bitrate-Meter/
Using SMF Logging
http://www.silverlight.net/learn/videos/Silverlight-Media-Framework/Using-SMF-Logging/
Live Mode vs. VOD
http://www.silverlight.net/learn/videos/Silverlight-Media-Framework/Live-Mode-vs-VOD/
Hosting VOD using IIS Media Services
http://www.silverlight.net/learn/videos/Silverlight-Media-Framework/Hosting-VOD-using-IIS-Media-Services/


Take Comics – Check ‘Em Out

Vertigo has been doing some cool things with Take Comics. Stay tuned and keep an eye Scott Stanfield’s blog.

While you’re waiting you can find out how Take Comics leveraged Microsoft’s BizSpark program on Microsoft’s PressPass.

http://www.microsoft.com/presspass/features/2009/nov09/11-17pdcbizspark.mspx


Vertigo Launches Silverlight Streaming Player for 2009 PDC

Today, Vertigo launched the Silverlight Live Smooth Streaming Player for the 2009 Microsoft Professional Developers Conference (PDC09 <www.microsoftpdc.com>). The keynotes will be streamed live in HD at 720p from 8:30am to 10am PT on Tuesday and Wednesday, November 18 and 19th. Vertigo also capitalized on our experience with live events, player design, social media and data integration to provide a live Twitter feed, conference schedule and news. Microsoft Channel 9 will also be streaming content live throughout the conference.

To learn more, visit PDC09 (link) or check out the blog <http://blogs.vertigo.com/personal/scott/Blog/archive/2009/11/16/vertigo-at-pdc09.aspx> of our CEO, Scott Stanfield.

Check out the Tweet traffic too!

The SIlverlight player made by Vertigo is really cool, Great picture quality in Switzerland ;)

PDC09 keynote smooth streaming is insanely good fwd'ing rewinding stream position is instant. Awesome!

PHX free wi-fi is awesome...streaming the PDC keynote great with nice clarity. Shows how good IIS smooth streaming is.

Watching the PDC Keynote from home with Silverlight and Smooth Streaming in HD, super impressive and awesome quality!

Watching #pdc09 keynote on my macbook, the quality is fabulous. Silverlight smooth streaming rocks.

rayozziebig


Vertigo and Hard Rock International on Surface Blog

Back in September Hard Rock International launched it’s new cafe on the Las Vegas Strip.

As part of the Hard Rock grand opening Microsoft interviewed the folks responsible for bringing the Surface to Hard Rock. That’s Vertigo and our friends at Duncan/Channon.

Vertigo’s Surface mastermind, Paul Osburn, is also interviewed and he provides some nice insight into the development and design of the project.

Check it out.

Hard Rock Surface


Road Trip – Vertigo is Launching an Office in Sunny Portland, Oregon.

We’re scaling out with a full-service Portland office packed with creative Oregonians. The new office will help Vertigo meet the overwhelming demand for our web, mobile, and multi-touch design and development services. We're proud to be a part of the thriving Pacific Northwest community of designers and developers.

If you'd like to be among the first to celebrate with us, Vertigo CEO Scott Stanfield will be the keynote speaker at the first Portland Silverlight User Group meeting (http://www.portlandsilverlight.net/) on December 8.

Scott will discuss how Vertigo uses Silverlight, Blend, SketchFlow and a handful of development techniques (“Blendability”, MVVM and View State Manager) to enable our design and development teams to move quickly and build great apps like the Winter Olympics, Sunday Night Football, and Hard Rock International.

Whether you’re a designer, developer, or just plain curious please join us. More event details to follow soon.

If you’d like to join our Portland team please email Jobs-Portland@Vertigo.com.

covered-wagon-gm-meter-slogan-close-e4138


iStreamPlanet and Vertigo Team Up to provide Best in Class End–to-End Rich Media Services

iStreamPlanet and Vertigo formalize partnership to provide all inclusive, best in class, rich media services to their clients. This partnership combines the creative force of two award winning companies to deliver On Demand HD and End-to End HD Managed Services. Vertigo’s 13 years of experience as a premiere design and development firm, combined with iStreamPlanet’s high profile events with worldwide reach, make a winning combination.

iStreamPlanet


Vertigo and Silverlight Share Olympic Gold

Scott Stanfield, Vertigo CEO, will share our experience building the official Silverlight Media Player for the 2010 Winter Olympics.

The event is NewTeeVee Live and will be held at the Mission Bay Conference Center on November 12, 2009.

Here’s a short blurb from NewTeeVeeLive that describes what to expect.

2010 Vancouver Olympic Winter Games, Online

For the first time, every sport venue will be covered live, in stunning HD. NBC Universal is making highlights and full event rewinds available on demand during the games. And as of last week, viewers can access clips for Torino and upcoming athlete spotlights. The video and still photo gallery experience was built by Vertigo, Scott’s company. He’ll give us a quick tour of the highlights and let us know what to expect when the games begin, February 12, 2010.

The talk will begin around 12 Noon. Exact times and room number to follow.

nbcolympics.com


Vertigo Now a Microsoft Surface Strategic Partner

Vertigo is proud to be recognized as a Microsoft™ Surface™ Strategic Partner, the highest level of the partner program.

We’re off to a great start with customers like Hard Rock Cafe International on the Las Vegas Strip. Hard Rock has several Surface machines installed where you can see our apps.

Next time you’re in Vegas, take one for a a spin.

Surface


Time for Some Football!

Tonight is the first game of the 2009 NFL season matching up last year’s Super Bowl contenders: The Pittsburgh Steelers and Tennessee Titans!

image

And now you can watch the game in High Definition with the NBC Sport’s Sunday Night Football Extra live HD Silverlight video experience. Vertigo created the player in collaboration with NBC Sports and Microsoft to bring the action of the game to viewers in HD by using Microsoft’s Smooth Streaming Technology in a highly interactive experience filled with features you won’t find on TV.

You can watch all of the action live at http://snfextra.nbcsports.com.

The SNF Extra application is packed with features for football goodness:

  • HD Quality video (watch in full screen mode to enjoy a 3.45 Mbps HD feed at 720p)
  • Watch the game at every angle with 5 different camera angles
  • Uses Microsoft’s Smooth Streaming to provide adaptive streaming to provide the best experience based on your computer and internet connection
  • DVR style controls put you in the driver’s seat to control the game
  • Interactive Timeline letting you jump to key plays instantly
  • Live interactive Q&A with NBC’s Mike Florio
  • All the Stats you need to analyze the game
  • Highlight clips for the game’s biggest plays

image

We’ve already started to see some press on SNF Extra player from NBC Sports, Contentinople, and Streaming Media. Microsoft has a nice blog post on MSDN.

Make sure to check out the SNF Extra player tonight and every Sunday night during the season!


Memorabilia Escapes: Found on Las Vegas Strip

It all started with the award winning Hard Rock Memorabilia website. This site provided an up-close-and-personal view of Hard Rock’s memorabilia collection without having to travel. The site now features 1,100 priceless pieces of rock history and will continue to grow by the thousands.

Vertigo recently helped our friends, the cool kids at Duncan/Channon, create three new interfaces for Hard Rock. These new applications break free of the web and show up on the Las Vegas Strip. The new Hard Rock Cafe boasts 38 booths with touch based interfaces and several Microsoft Surface machines, the multi-touch, multi-user, interactive tabletop.

Guests can browse memorabilia from around the world, check out merchandise from the famous Rock Shop, and vote on what upcoming music video should play next.

Need a reason to visit Vegas? Glad we could help. Can’t make it? Check out these videos and pics.

 

Booth

 

attract2

 

Surface

 

surface2

 

 Attract1

 

Booth 2


AMC Presents PlayboyArchive.com

To support Mad Men, the top award winning drama this fall season, AMC is sponsoring a special 1960's-only run of PlayboyArchive.com.

Vertigo built the magazine platform for Bondi Digital Publishing which launched at Mix09 last March.

The platform continues to evolve and now supports even more sophisticated full text search through the use of FAST technology.

MadMenCropped


#WPC09 New Orleans

We’re in New Orleans this week with thousands of other Microsoft Partners, trying to keep it cool. The one thing this muggy heat teaches you, is how to stroll.

A stroll is a welcome relief to the pace we’ve been keeping to get here.

We have three projects that came together for the conference, and every one of them was mentioned in a keynote. Here are two of them. Stay tuned for news on the third.

www.digitalwpc.com | http://hub.digitalwpc.com

wpc


Microsoft Digital WPC2009

 

Vertigo is proud to launch the Microsoft Digital WPC2009 website. The Big Easy will host this year’s event, so prepare yourself, there is no way to avoid mixing business with fun in this city.

Come join us July 13th – 16th.  I’m in no way advocating this, but you might think about packing your spare liver and some energy drink. Stay tuned for updates.

WPC2009


13th Annual Webby Awards Official Honoree (x2)

Vertigo continues to innovate and improve http://memorabilia.hardrock.com with our partners at Duncan/Channon, and it’s paying off.

It’s not first place, but heck, being in the top 15 out of nearly 10,000 entries worldwide - ain’t too shabby.

Not bad by itself, but the Hard Rock Memo Site actually made it to the top 15 in two separate categories. Totally brag-able.

Best Use of Photography and Music.

winners2009


Vertigo at NAB in Las Vegas

This is our second year at NAB, the premiere event for content professionals, now in its 80th year.

This year we’re demonstrating our work with MTV Networks.

Vertigo has redesigned the MTV Archive Library Information Access System (ALIAS), using Silverlight. Our design provides significant improvements in performance, features, user experience, and workflow. The system tracks more than 2 million archived assets and serves all of MTV Networks’ diverse brands.

Vertigo and MTV were included in a Microsoft press release that provides more detail. You can view it here.

Update: A more detailed Microsoft Case Study is now available. Please check it out here.

NAB


Vertigo at MIX09

We hope to see you in Vegas this year for Mix, March 18th-20th (Bonus: first day of Spring). In this video, Vertigo's CEO, Scott Stanfield offers his perspective on why Mix is a must see event, and a fun one too.

Scott and Vertigo have attended Mix every year. Last year he sent 18 people.


mix03


Inauguration of Barack Obama

Most of America didn’t have the privilege of attending the Presidential Inauguration today, but without a doubt, no matter where you were, ignoring this historic event was impossible. With many options for viewing today’s ceremonies, Vertigo is very proud of the option we provided.

Vertigo teamed up with CBS, Microsoft, and Move Networks to create a HD quality live streaming player for the Inauguration of Barack Obama as the 44th President of the United States of America on January 20, 2009. The Silverlight 2 player Vertigo designed and built provides a unique live experience by combining:

  • Live streaming of HD quality video
  • Multiple camera angles (up to 7 different feeds)
  • Twitter integration
  • Video gallery of all of the past Inauguration speeches since FDR

For more information please take a look at our Inauguration web page.

viewer01

What others are saying:


Rock your iPhone

Seadragon goes mobile with Microsoft’s first official iPhone application. This means you can view giga-pixel images on your phone. There a number of great sites available to view but we’re fond of this one J

The Hard Rock Memorabilia Collection viewed on my iPhone.

Hardrock

Here are some links with more information about Seadragon Mobile:

http://livelabs.com/blog/seadragon-goes-mobile/

http://www.pcworld.com/article/155482/microsoft_releases_its_firstever_iphone_application.html

http://www.pcworld.com/article/155491/microsoft_invades_iphone_with_seadragon.html

Steps to rock your iPhone:

1. Install Seadragon Mobile from the iPhone App Store.

2. Launch the Seadragon application on your iPhone.

3. Click the “+” button to add content to the Seadragon app.

4. Click “RSS Feed”.

5. Type in this URL http://memorabilia.hardrock.com/seadragon.xml .

6. Click “Done” .

7. Click “All Memorabilia”.


Hard Rock Widget: Rolls and Spins

I missed this, but a couple of weeks ago Hard Rock released its Memorabilia Widget.

Spin magazine featured the Hard Rock Widget online and Rolling Stone embedded the Widget in their website to show off Keith Richards' funky Italian guitar.

You can easily share your favorite piece of Memorabilia by clicking "Share" in the items info panel. You can either email it to a friend, link to it, or embed it in your own website.


Vertigo’s a Surface >Play’a

You can find Vertigo and the Surface at the >Play Expo. This year's event showcases new and disruptive technologies in the realms of Design, Gaming, Social Media, and Ubiquity.

Check us out, and take the surface for spin.


Register for Silicon Valley Code Camp!

It's this weekend, tomorrow (November 8) and Sunday (November 9). How much does it cost? Nothing!

It's the best thing since TechEd, and with the economy and all, you can't beat free. And where is this free weekend? Foothill College.

  • Vertigo is one of the four Platinum Sponsors
  • Greet us on campus; our room number is 4223
  • Vertigo's providing all day Surface demos
  • Get your free C#/XAML "cheat-sheet" at Vertigo's event
  • BBQ included, so stay Saturday and eat up

Register here:
http://www.siliconvalley-codecamp.com/Register.aspx

Sessions:
http://www.siliconvalley-codecamp.com/SessionsOverview.aspx

Vertigo sessions (7 of 'em):
http://www.siliconvalley-codecamp.com/Sessions.aspx?sortby=title&by=category&tag=201

Follow the speaker tweets:
http://tinyurl.com/svcctw

Registration starts at 8am. Vertigo's first session starts at 9:45am.


The Obama Experience

What do 66 countries and 730 publications have in common? Obama.

The 2008 presidential election generated headline news around the globe. Scott Hanselman and our own Scott Stanfield noticed this on Newseum and agreed, BigPicture™ was the answer.


Mix09 Website Launched

We got the chance to make our mark early this year at Mix by building the Mix09 Website. Microsoft launched the site October 22nd and it's already chock full of what you need to know. If you want a little more back stage information, check this out.

Get started now and we look forward to seeing you in Vegas. Don't' forget your party pants.